I am going to make a claim that is very abstract no matter who is saying it, but I am an SEO specialist for both content and HTML. Most people don’t think there is a difference but trust me, there is.

What is even truer is the difference between the way you apply SEO to a national (or global) campaign or a very local campaign.

The Internet is overloaded with the “global” thing, so I want to focus on the “local” thing.

I am going to take a small business as an example, this is a family business that produces “X” products. Where the “X” is, just insert your business specialty or product. For me, I like garage bands, authentic pizza, and bungee jumping. Please do not turn it off now because of what I like, this is and will be good, solid information.

SEO is Search Engine Optimization. That equates to how the Internet world will see you. But if you are running a small local business, who gives an eff what some guy in Singapore thinks about you. Your clients are your local customers. But this does not mean you do not need SEO, and you better believe me on this one too.

So for my example, I am using a very well respected and traditional wood-fired pizzeria place as my clients’ primary biz but he also has an out of control son that goes parachuting every weekend and a daughter that has a viral bungee jumping crane at the local water park and a Tattoo parlor.

This contrast may sound a bit extreme, but I do have a client like this.

For them to pay someone to put up a few thousand articles to get a nun from Tibet to hit their site is a total waste of money. A WASTE OF $$.

They need SEO at a local level. Efffff Google and the other search engines, the SEO for small businesses is different.

When you are running small biz, you need to talk about local stuff. That thing that happened on the corner. The party you are hosting at X location. That donation you made to the cub scouts or brownies. Or even if you want to get severely committed, you can talk about the politicians you support.

If you pay some goofball to market your message in broken English to a global audience, you will get what you pay for. One or two Asians or Russians ordering a stone-fired pizza.

If you do this right, where you use SEO and Content properly you will get pizza and pasta lovers coming to you from all corners of the world to base jump, bungee jump, or parachute while they are holding one of your pizza boxes or slices in their hands

Do not dismiss the power of social media in your SEO, especially if your SEO is local.

We do not endorse any company, but if I say “sports bars with hot babes in orange shorts” you will know what I mean. This is their SEO, not online, this is offline.

It is TOTALLY the same thing online. Now I want to put you up against the biggest Sports bar/beer place and show you how to destroy them.

First of all, do one of two things, make it more family OR make it less wife/girlfriend conducive. The orange shorts place is just too blah blah, middle of the road.

Now pick out your clients. Have them sign up for VIP access to get emails of upcoming events, and then throw in the bungee jumping or parachuting adventures from your children.

Local SEO is much more important than global SEO if you are looking for contacts; have your people fill out cards or even better, have a computer at the admission area where they can register.

How Local SEO Support Small Businesses