According to statistics, not only do women outnumber men population-wise, they are also responsible for approximately 80% of the purchasing decisions. Data also shows that women make up a little over 45% of the investing public as well.
Local SEO: A Good Field for Women
With their impact on the economy and influence in the financial sector, the search engine optimization field then seems like a good place for a woman to gain a footing. Both men and women are impacting the field with their increasing interest in social networking as well as marketing and technological data. Therefore, when it comes to bringing any women’s issues to light, women’s roles in search engine optimization (SEO) are starting to flourish as social media continues to develop and there is more flexibility for women as well as men to work at home.
The Competitive Spirit
Right now, you may see more men dominating roles as search engine optimizers as they tend to be more competitive than women. Most women’s issues delve into the woman’s inherent make-up to stay out of any fracas and interact socially rather than aggressively. Thus, women seem to approach the role differently than a man. Perhaps it’s because women are more relational. Still, there seems to be a consensus in the computer and technological sectors that SEO is an arena open widely to both men and women.
Maybe it’s because the Internet allows us to play down many women’s issues because men and women alike enjoy a certain degree of anonymity when they’re online. The issue of sex or gender bias is therefore minimized. As a result, it leads one to conclude that society’s perception of women in the workplace is beginning to alter and women have become and will become as time goes on more accepted in SEO roles and other technical positions online.
Areas of Concentration
Both men and women can profit from Search Engines as men seem to primarily concentrate on many of the technical issues with regards to this area of development and women influence many areas predominated by the social media channels. Because women make the majority of the purchasing decisions, especially with respect to clothes and related accessories, it only stands to reason that using them in search engine optimization can be helpful and fruitful as well.
Defining the Role
Nevertheless, with regards to women’s issues, the role a woman has in IT and search engine optimization should be based on whether she’s good at her job not because she’s a woman who happens to be good at IT or in an SEO role.
Future Demand and Prospects
With the increasing need for companies to enhance the traffic to their sites and establish their rankings, both men and women can prevail in the Seo field in the future. Currently, if you’re well-versed in SEO, you can handily command a good salary as there is a need for people to provide their expertise for this cutting-edge service.
Women can incorporate an understanding of Seo with copywriting skills to make themselves invaluable in the SEO industry. In addition, SEO allows both women and men to avail themselves of the opportunity to work on their own and at home. Therefore, the Search Engine industry is indeed an equal opportunity employer in this age of Internet development and services.